Social media marketing refers to the process of promoting products or services through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves creating and sharing content on these platforms to reach and engage with a target audience, build brand awareness, and drive traffic to a company’s website. Social media marketing can include various strategies such as running paid ads, influencer marketing, content marketing, and community management.
The main goal of social media marketing is to connect with potential customers, build relationships with them, and ultimately convert them into paying customers. With the increasing use of social media by people worldwide, social media marketing has become an essential component of any successful marketing campaign.
Social media has become one of largest and most utilised marketing tools for businesses and brands with 8 in 10 Australians using Social Platforms on a daily basis.
Social media platforms offer advertising services at relatively low costs which can turn out to be very lucrative marketing tools with the right strategy and planning.